In the first three steps of the Eight Iterative Steps for solving problems—framing the problem, structuring it, and prioritizing—an intellectual foundation was established. This involved defining the problem in a way that aligns with the needs of decision makers, breaking it down into its logical components, and deciding which areas deserved immediate attention.
Now comes the fourth step where ideas turn into action: planning the work (see Exhibit 1). While the earlier steps provided us with a “map” of the problem, work planning determines the actual “route” one will take. It is the bridge between thinking and doing.
Planning the work ensures that problem solving proceeds in a disciplined, efficient, and transparent way. Without planning, even well-framed and well-structured problems risk being approached haphazardly, leading to wasted effort, missed deadlines, and superficial answers. With planning, teams can agree on clear hypotheses, organize data-gathering efforts, and coordinate individual contributions toward meaningful results.
Prioritizing shows us where to focus. Work planning answers the next question: how will we get there?
One of the most important concepts here is the critical path. It is the sequence of tasks and analyses that are essential to solving the problem in the most effective way. By focusing on the critical path, we ensure that resources are invested in analyses most likely to produce actionable insights.
The critical path is the order of analyses and tasks that must be completed to solve the problem; it reflects continued prioritization and ensures focus on the most impactful activities.
In practice, the critical path often begins with knock-out analyses. These are quick tests that can eliminate entire branches of inquiry. Conn & Mc Lean (2018, p. 93) provide an example: a cost reduction team might hypothesize that outsourcing IT could deliver significant savings. However, a quick analysis reveals that, while outsourcing could reduce IT costs by 50 percent, IT represents only 5 percent of the company’s total spending. This finding “knocks out” the IT option, allowing the team to redirect its efforts toward areas with greater potential.
This disciplined approach helps teams avoid the common pitfall of “boiling the ocean”—collecting massive amounts of data and conducting analyses without clear hypotheses or priorities.
A robust work plan is the central management tool for solving problems. It defines what needs to be done, by whom, and by when while maintaining focus on the hypotheses that must be tested.
A typical work plan includes six elements, as shown in Exhibit 2:
A hypothesis is a tentative explanation or prediction about a problem; it is formulated in a way that can be tested through analysis and evidence, either being confirmed or disproved.
This model is powerful because of its specificity. Each hypothesis is linked to an explicit output with a deadline and a responsible owner. This model avoids ambiguity (“I thought you were going to run that analysis!”) and fosters accountability across the team.
Effective problem solving is hypothesis-driven. This means that every analysis begins with a clear idea of what the results might show. To sharpen this focus, teams often “dummy the chart” by sketching what the final exhibit would look like if the hypothesis were correct. This simple act forces clarity. If you cannot imagine what the output might look like, perhaps the analysis should not be pursued.
As mentioned earlier, knock-out analyses come first. They prevent wasted effort by testing whether major hypotheses are worth pursuing. This reflects the Pareto principle, also known as the 80/20 rule, which states that 20 percent of inputs generate 80 percent of outputs.
Workplans should be chunky—short, specific, and covering only the immediate two to three weeks of work. In parallel, a lean project plan, usually in Gantt chart format, ensures alignment with overall milestones but avoids the trap of micromanaging every detail months in advance. This combination provides both focus and flexibility.
A chunky workplan is a brief, highly specific plan that covers the next few weeks of analysis and output; it is updated frequently as new insights emerge.
Another best practice is to articulate one-day answers. These are concise statements of the team’s best current understanding of the situation, expressed in the Situation–Complication–Question–Answer format (see Exhibit 3). Even if rough, these provisional answers crystallize the state of knowledge, highlight uncertainties, and provide a strawman for further testing.
A one-day answer is a summary of the team’s current understanding of the problem; it is usually expressed as a situation, complication, and resolution.
In team-based problem solving, the work plan serves as the collective contract. Everyone knows who is doing what and when it is due. Effective teams often combine strong coordination with a project lead who acts like a combination of “a musical conductor and an air traffic controller” (Conn & McLean 2018, p. 97, along with flat structures that encourage open brainstorming.
High-performing teams share certain norms:
Cognitive biases can easily distort work planning. For example, confirmation bias may cause a team to collect only supporting evidence. Anchoring bias can cause early data points to have too much influence on conclusions. Loss aversion can result in an inability to ignore the unequal valuation of losses and gains. Availability bias can cause us to use an existing mental map, even if it is not adequate for the problem at hand, because it is readily available. Overoptimism can blind teams to downside risks.
Confirmation bias is the tendency to seek out and favor information that supports one’s existing beliefs while ignoring contradictory evidence.
To mitigate these risks, teams should adopt explicit processes, such as the following:
Planning the work is not a one-off exercise. Because new insights emerge constantly, the workplan must be iterative. Agile approaches—short cycles of planning, testing, and adjusting—are particularly effective.
Rather than a rigid, encyclopedic plan, the best problem solvers rely on living documents that evolve with each round of analysis. This not only keeps teams focused on the critical path but also ensures adaptability in the face of surprises.
According to Friga (2009, pp. 110–114), a consulting practice often distinguishes three organizing tools within work planning:
The storyline deserves particular attention. Drafting it early on, even before the analyses are complete, forces the team to clarify what the likely answers could be and how the findings will be communicated. As data accumulate, the storyline evolves into a storyboard, but its early presence keeps analyses focused and integrated. The storyboard translates a storyline into a slide deck with data-supported insights. To organize your storyboard, you can either draw a collection of miniaturized comic-like charts or, for a more flexible approach, use sticky notes, with each note representing an exhibit.
References
Conn C, McLean R (2018) Bulletproof Problem Solving (Wiley, Hoboken, NJ).
Friga PN (2009) The McKinsey Engagement: A Powerful Toolkit for More Efficient & Effective Problem Solving (McGraw-Hill, New York, NY).
Minto, B (2009) The Pyramid Principle: Logic in Writing and Thinking (Harlow, United Kingdom).
Rasiel EM, Friga PN (2002) The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and management techniques of the World’s Top strategic Consulting Firm (McGraw-Hill, New York, NY).
Zelazny, G (2009) Das Präsentationsbuch [Say it with Presentations: How to Design and Deliver Successful Business Presentations] (Campus, Frankfurt am Main, Germany).